Switzerland – 3rd – Data protection & privacy

New measures contained in the NAP 2024–27

(3.1) Pillar I State duty to protect human rights

Measure 1: The UN Guiding Principles have been strengthened in two new areas: the digital space and new technologies

Emerging technologies like artificial intelligence (AI) can boost economic growth and job creation, but they also pose human rights-related risks. In order to protect human rights in the digital space, Switzerland takes part in multilateral processes aimed at developing appropriate standards. The federal government will support efforts aimed at companies and states to promote guidelines on the application of the UN Guiding Principles in the digital space and in new and emerging technologies, in part through a UN guide on the risks of generative AI.

Objective	Indicator	Responsibility
Implementation of the UN Guiding Principles is strengthened in two new areas: the digital space and new technologies.	New multilateral instruments, such as the UN Global Digital Compact, cite the UN Guiding Principles. Guidelines on the best way of incorporating the UN Guiding Principles into new and emerging technologies (e.g. in AI and neurotechnologies) are produced and published by the Swiss government with the support of outside partners.	FDFA/STS EAER/SECO DETEC/OFCOM FDJP/FOJ